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KNOWLEDGE
Notes from the studio
WEB PERFORMANCE
// Published on:
4 November 2026
By:
Edgeless Editor
Read Time:
6 MIN READ
AI & DATA
// Published on:
28 October 2026
By:
Edgeless Editor
Read Time:
7 MIN READ
UI/UX DESIGN
// Published on:
16 October 2026
By:
Edgeless Editor
Read Time:
5 MIN READ
CMS & CONTENT
// Published on:
7 October 2026
By:
Edgeless Editor
Read Time:
5 MIN READ
DIGITAL MARKETING
// Published on:
24 September 2026
By:
Edgeless Editor
Read Time:
6 MIN READ
SOFTWARE DEVELOPMENT
// Published on:
12 September 2026
By:
Edgeless Editor
Read Time:
6 MIN READ
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All notes
Writing from the studio
Practical guides on web development, software, AI, design and growth, published between 2024 and today.
2026
12 articles
WEB PERFORMANCE
6 MIN READ
Why your Next.js site feels slow (and how to fix it)
A practical guide to the images, fonts, and third-party scripts that drag down Core Web Vitals, and the fixes that move the numbers.
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AI & DATA
7 MIN READ
A practical roadmap for adding AI to existing workflows
Why most AI pilots stall after the demo, and a four-step approach that gets assistants into daily use without disrupting operations.
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UI/UX DESIGN
5 MIN READ
Design systems that survive a rebrand
How to structure tokens and components so the next brand update takes days instead of months.
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CMS & CONTENT
5 MIN READ
Headless CMS: what editors actually need
A headless CMS is not automatically better for content teams. Here is the editorial experience worth paying for.
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DIGITAL MARKETING
6 MIN READ
Choosing the right metrics for a B2B website
Traffic and pageviews are easy to report and easy to mislead. Here is a measurement stack tied to pipeline.
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SOFTWARE DEVELOPMENT
6 MIN READ
How to scope a custom internal tool
A spreadsheet that became mission-critical is not a reason to keep patching it. How to scope the replacement before writing code.
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PLATFORM ENGINEERING
6 MIN READ
Taking over a codebase: a 30 day checklist
What to inspect in the first month of a new codebase, from deployment and data to documentation and the people who know how it works.
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INDUSTRY
6 MIN READ
Patient intake forms that respect the patient
How to design digital intake that reduces errors, protects privacy and works for people who are unwell, older or in a hurry.
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INDUSTRY
5 MIN READ
Logistics software that matches the warehouse
Why warehouse systems fail when they ignore the physical workflow, and how to design software around the floor instead of the org chart.
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PRIVACY
5 MIN READ
Privacy for marketing sites after third party cookies
How to collect useful marketing data with consent, first party tracking and a data map that survives a privacy review.
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PLATFORM ENGINEERING
5 MIN READ
Rebuild or refactor: how to decide
A practical method for choosing between replacing a system and improving it, including the signals that a rewrite will fail.
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AI
5 MIN READ
Adding AI features without losing user trust
How to introduce AI assistance in business software with clear boundaries, visible sources and a fallback people can rely on.
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2025
12 articles
OPERATIONS
6 MIN READ
Planning a technology budget that survives the year
How to split spend between maintenance, improvement and new work, and what to do when an urgent cost appears mid year.
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UI/UX DESIGN
5 MIN READ
Usability testing on a small budget
How to run five useful usability sessions without a lab, a research team or a long report nobody reads.
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AI
6 MIN READ
AI document workflows for back office teams
Where document extraction and drafting save real time, how to keep a human check and what to measure before scaling.
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INDUSTRY
6 MIN READ
What a manufacturer's website needs to do
The pages, data and downloads that help buyers shortlist a manufacturer, and the content that keeps existing customers coming back.
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MOBILE
5 MIN READ
One codebase for web and mobile: when it works
The tradeoffs of sharing code between a web app and a mobile app, and how to decide which parts should stay native.
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ANALYTICS
5 MIN READ
Analytics that answer a question
How to design a measurement plan around decisions, choose events that matter and avoid dashboards nobody reads.
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SEO
5 MIN READ
Local SEO for businesses with more than one location
How to structure location pages, listings and reviews so each branch can be found without competing with the others.
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SOFTWARE DEVELOPMENT
6 MIN READ
Buy, build or automate: choosing the right response
A decision guide for the three ways to solve an operational problem, with the risks and costs that each one hides.
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PROCESS
5 MIN READ
Writing an RFP for custom software
What to put in a software request for proposal, what to leave out, and how to compare responses without rewarding the longest document.
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UI/UX DESIGN
5 MIN READ
Design tokens that survive a redesign
How to name and structure design tokens so a brand refresh updates the product instead of triggering a rebuild.
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PERFORMANCE
6 MIN READ
Core Web Vitals: what changed and what to do
A plain guide to the three Core Web Vitals, what the shift to interaction timing means, and the fixes that improve real visitor experience.
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AI
5 MIN READ
What AI can and cannot do for a service business
A practical look at where AI saves time in a service business today, where it quietly creates risk, and how to test a use case before buying.
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2024
12 articles
CYBERSECURITY
6 MIN READ
A year end security checklist for small businesses
The accounts, devices, vendors and backups to review before the new year, ordered by the risk each one removes.
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SOFTWARE DEVELOPMENT
6 MIN READ
What a client portal needs on day one
The smallest useful version of a customer portal, the access decisions that matter, and what to leave for the second release.
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WEB PLATFORM
6 MIN READ
Choosing a CMS your content team will actually use
How to evaluate a content management system around the editing work, the maintenance cost and the exit plan, instead of a feature list.
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SEO
6 MIN READ
Moving a website without losing search traffic
A migration checklist for platform changes, domain moves and redesigns that protects rankings, links and analytics.
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PLATFORM ENGINEERING
5 MIN READ
Technical debt you can see from the outside
The visible signs that a codebase is slowing a business down, and a method for deciding what to fix first.
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WEB PLATFORM
5 MIN READ
Content modeling for a site that will grow
How to structure pages, fields and relationships so a site can grow from twenty pages to two hundred without a rebuild.
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PROCESS
6 MIN READ
What a discovery phase should deliver
The outputs that make a discovery phase worth its cost, how to tell a real one from a sales exercise, and what to do when the budget does not allow a full phase.
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PRODUCT DESIGN
6 MIN READ
Designing forms people actually finish
Why business forms lose submissions, the field level decisions that fix it, and how to test a form before it goes live.
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PLATFORM ENGINEERING
6 MIN READ
A page speed checklist for service business websites
The fixes that actually move load time on a service business site, in the order that pays back fastest, plus how to measure them on a real phone.
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SOFTWARE DEVELOPMENT
6 MIN READ
Why your website and CRM need one data model
How to connect website forms and your CRM without duplicate records, lost attribution and a weekly cleanup ritual.
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UI/UX DESIGN
6 MIN READ
Website accessibility: a practical start for small teams
The accessibility fixes that remove real barriers for real users, how to test them, and what to put in a small team's checklist.
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SOFTWARE DEVELOPMENT
6 MIN READ
Custom software vs off the shelf: how to decide
A practical framework for choosing between custom software and a product, including the five year costs most teams leave out of the decision.
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