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projects detail

The Tasty Vintage

A brand-led ordering experience that moved customers off third-party marketplaces and onto an owned, commission-free channel.

CLIENT: The Tasty Vintage

INDUSTRY: Food & Hospitality

TIMELINE: 9 Weeks Execution

LOCATION: Columbus, Ohio

DIRECT ORDERS

+54%

RETURNING VISITORS

3.6x

MONTHLY SESSIONS

18k

OVERVIEW & THE CHALLENGE

A local brand with a loyal following and no digital presence

The Tasty Vintage had a loyal in-store following but almost no digital presence. Online orders ran through marketplaces that took a cut of every sale, and the brand's story never showed up in search results.

Third-party fees on every online order

No owned ordering channel

Weak local search presence

THE EDGELESS SOLUTION

We designed and built a brand-led site with an owned pickup ordering flow, a searchable menu, and local SEO foundations. New photography and page structure tell the story behind the brand and capture demand from nearby searches.

Owned Pickup Ordering

Commission-free ordering with pickup scheduling built in.

Menu & Allergen Management

Structured menu data that stays accurate across every page.

Local SEO & Content

Location pages, structured data, and content for nearby searches.

work process

A 9-week build from brand to first online order

Brand work, photography, ordering, and local SEO ran together so the launch arrived with content ready to rank.

step 1: brand & content discovery

We documented the story, the menu, and what regulars value most about the experience.

step 2: design & photography

A brand-led design and photo library gave the site a consistent voice across pages.

step 3: ordering build

Pickup ordering, scheduling, and payments were built and tested with the in-store team.

step 4: launch & local SEO

We launched with location pages, structured data, and a content plan for ongoing local search.

MEASURABLE RESULTS

Within six months, more customers ordered directly, returned more often, and found the brand through local search.

+54% Direct Orders

More orders placed directly instead of through marketplaces.

3.6x Returning Visitors

Growth in repeat visitors after the rebrand.

18k Monthly Sessions

Organic and local traffic within six months of launch.

CLIENT TESTIMONIAL

Founder

The Tasty Vintage

"We finally have a website that feels like us, and customers order straight from it."

Let's Talk About Your Project

Tell us where the product stands today and where you want it to go. Within one business day you'll hear back from a senior lead with next steps, a rough timeline, and the team you'd be working with.

edgeless solutions

Edgeless Solutions is a digital studio building web, software and AI-powered products for growing businesses. Strategy, design, engineering and growth are handled by the same team.

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